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TV Dramas Leading Genre for Prime Time Viewing, Ad Dollars
Of the $72 billion spent on TV advertising in the US in 2011, almost one-fifth ($14 billion) was spent on 5 traditional prime time genres – drama, news, reality, sitcom, and sports – says Nielsen [pdf]...
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Online Video Campaigns Increasingly Look to Brand Engagement
Online video ad campaigns have a variety of objectives, but chief among them is brand engagement, find Digiday and Adap.tv in an April 2012 report [download page]. Surveying more than 600 agencies,...
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1 in 2 Smartphone Owners Access Travel Content
Smartphone owners are using their devices for a range of activities from reading email to performing in-store research, so it may not be a surprise that a majority are now accessing travel-related...
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More Moms Going Mobile for Shopping
Mobile devices are playing an increasingly important part in the American mother’s purchase process, says BabyCenter in an April 2012 study conducted in partnership with Nielsen. Comparing results from...
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Gas Prices Affecting Consumer Purchase Decisions
Gas prices are causing consumers of all ages to re-evaluate their spending decisions, finds BIGinsight in an April 2012 report. When it comes to groceries, almost half of American adults say they are...
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Video Ad Impressions Hit Record High in March
Americans viewed almost 8.4 billion video ads in March 2012, representing a new peak, up 11.7% from roughly 7.5 billion in February, and a dramatic increase of 50.6% from 5.6 billion in January,...
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US Mobile Media Revenue Growth to Outpace 17% Global Average
Global mobile media revenues are projected to reach almost $150 billion this year, representing a 17% rise from $128 billion in 2011, says Strategy Analytics in an April 2012 report. Advertising...
View ArticleTop 10 Brands Advertised on Network TV, Week of Apr. 16-22, 2012
Source: Media Monitors
View ArticleTop 10 at Domestic Film Box Office, Weekend of Apr. 20-22, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Hispanics Seen Highly Engaged on SocNets
Hispanics are growing their adoption of social media, and are more likely than the average online US adult to be socially connected in a number of ways, says Nielsen in an April 2012 blog post. In...
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Many Sites Said Not Maximizing Potential of Internal Links
Although internal links can have a positive effect on search engine rankings and visibility, many websites are failing to exploit the full potential of internal linking, according to an April 2012...
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Asking the Right Questions Can Increase SocNet Buzz
Recent research has not been kind when it comes to examining the relationship between Facebook fans and engagement: April 2012 survey results from a group of professors show that almost 7 in 10...
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Consumers Flew to Travel Sites in March
Travel site categories accounted for 5 of the 10 top-gaining web categories by percentage change in March 2012, including Transactions sites, which grew 12% month-over-month to 3.8 million visitors,...
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UK Marketers See Social Media Benefits, but ROI Concerns Persist
It appears to be a growing trend: marketers say social media has direct benefits, but they are unsure of how to measure them. April 2012 survey results from EPiServer show that the same pattern is...
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Most Global Consumers Worried About State of Modern Society
Modernity doesn’t equate to progress for a large proportion of consumers across the world, finds Euro RSCG Worldwide in a survey of more than 7,000 adults in 19 countries. Comparing results from...
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US Online Shoppers Spend 23% of Disposable Income Online
US consumers spend 23% of their disposable income online, slightly higher than the 22% average across 15 countries studied by WorldPay [download page] in an April 2012 report. Online consumers in India...
View ArticleTop 10 TV Engagement, Week of Apr. 9-15, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Apr. 9-15, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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