UK Marketers See Social Media Benefits, but ROI Concerns Persist

It appears to be a growing trend: marketers say social media has direct benefits, but they are unsure of how to measure them. April 2012 survey results from EPiServer show that the same pattern is occurring in the UK. Roughly 3 in 10 marketers polled by the company cited increased customer loyalty and increased customer engagement as benefits of their social media marketing efforts, while one-quarter pointed to increased traffic to their website and about 1 in 5 attributed an increased sales turnover to their active use. Even so, just 1 in 10 using social media said they are able to effectively measure the benefits of their marketing efforts. (more…)