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Mobile Owners Show Keen Interest in Location-Based Services
Mobile location-based services (LBS) are poised to go mainstream, finds TNS in April 2012 survey results. Although use of LBS is not yet widespread, at 19% of the 48,000 mobile owners surveyed across...
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Majority of Consumers Say Creativity Important; Stifled by Work
Creativity is an important form of self-expression and has significant societal benefits, but today’s work environment is stifling, say the majority of respondents to an Adobe survey [pdf] released in...
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Online Consumers, Merchants Differ on Drivers of Repeat Business
It seems that online merchants may not know their customers as well as they think, finds WorldPay [download page] in an April 2012 report. The survey asked more than 19,000 global online shoppers what...
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Addiction to Tech a Concern for Most Global Consumers
Many consumers worldwide worry that technology is overtaking their lives, finds Euro RSCG Worldwide in an April 2012 report. Dividing the more than 7,000 respondents from 19 countries up into prosumers...
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URL Tweet Volume and Google Ranking Said Correlated
The average Google ranking of a URL is highly correlated with the number of Tweets about that URL, says Branded3 [download page] in an April 2012 report, though close examination of the report reveals...
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Clothes, Books Reported Most Popular US Purchases on Mobile Devices
Clothes (53%), books (46%), and DVDs and video games (42%) are the top 3 mobile purchases among American shoppers, reports WorldPay [download page] in an April 2012 study. Clothes (32%) and books (22%)...
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Average Consumer to Spend 8% More on Mother’s Day This Year
Total US spending related to Mother’s Day (Sunday, May 13, 2012) should reach almost $18.6 billion this year, according to an April 2012 survey from the National Retail Federation (NRF) and BIGinsight....
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2 in 5 Young Consumers Regret Posting Personal Information Online
The majority of consumers of all ages across the world feel that people share too much about their personal thoughts and experiences online, with 71% of those 55 and older saying a return to more...
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SocNets Get Growing Share of Smartphone App Time
Smartphone owners are spending more time with their applications on a daily basis, and social networking apps are the chief beneficiaries, says Flurry in an April 2012 report. Daily smartphone app...
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Ad Spend in BRIC Markets to Grow Rapidly in ’12
Growth in advertising spend this year in the BRIC countries (Brazil, Russia, India, and China) is projected to easily outpace the global average of 5.3%, with each country predicted to have...
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1 in 2 Young Consumers Recoiling From Overconsumption
A high proportion of consumers worldwide feel they are spending too much on unnecessary items and are looking to scale back and live more simply, finds Euro RSCG Worldwide in April 2012 survey results....
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Co. SocNet Posts Said Influencing Most Fans’ Purchase Decisions
There may be some hand-wringing about the ROI of social media marketing, but brand posts apparently can be a powerful influence in consumer purchase decisions, finds Market Force in a survey of 12,000...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Apr. 27-29, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Mobile Share of Paid Search Keeps Growing
Recent reports from IgnitionOne and Marin Software indicate that mobile is at the forefront of paid search growth, and the latest quarterly trend report from Performics appears to support mobile’s...
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Local TV Revenues Dropped in ’11, But Strong Rebound Forecast
Local TV over-the-air (OTA) revenues dropped 7.8% year-over-year in 2011 from $19.4 billion to $17.9 billion, due primarily to the economy and the odd-year election cycle, details BIA/Kelsey in a May...
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For Radio Listeners, Liking is Literal
Radio listeners who like their stations on Facebook overwhelmingly do so out of a simple affinity for the station, finds Jacobs Media in a survey of about 57,000 radio listeners in the US and Canada...
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TV Influence on Online Product Purchases Varies by Gender, Age
Among adults who use the internet while watching TV, women are more likely than men to purchase a product online that was featured on TV, details Nielsen [download page] in an April 2012 report. In...
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Mobile POS Interests 2 in 3 Retailers, Primarily for Customer Service
2 in 3 retailers are interested in investigating a mobile point of sale (POS) or mobile point of payment (POP) solution, finds Motorola Solutions [pdf] in April 2012 survey results. Eliminating those...
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1 in 2 Mobile Subscribers Now Using Downloaded Apps
During the three-month average ending March 2012, 50% of US mobile subscribers used downloaded applications on their mobile device, up about 5% from 47.6% during the three-month average ending December...
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Emotional Connections Seen Key Drivers for Radio’s Audience
Many AM/FM radio listeners tune in as a result of emotional drivers, finds Jacobs Media in a survey of more than 57,000 US and Canadian listeners, released in April 2012. 37.5% of respondents said that...
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