Mobile Owners Show Keen Interest in Location-Based Services

Mobile location-based services (LBS) are poised to go mainstream, finds TNS in April 2012 survey results. Although use of LBS is not yet widespread, at 19% of the 48,000 mobile owners surveyed across 58 countries, 62% of those not currently using LBS say they are interested, indicating that broad use is around the corner. The most common reason for current use is for navigation (46%), although more socially-related activities such as findings restaurants (26%) and finding friends nearby (22%) are making their way into the picture. 19% say they use LBS to check public transport, while 13% do so for a deal or special offer. (more…)