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Social Media Used for Customer Service; Transaction Costs Ignored
Adoption of social media by customer service practitioners is high and has its benefits, but most are not tracking the transaction costs for the channels they are using, details Sword Ciboodle in...
View ArticleTop 10 TV Engagement, Week of Apr. 16-22, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Apr. 16-22, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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US Ad Spend Reported Up in ’11, Forecast to Grow 2.2% in ’12
US advertising revenues (excluding Political and Olympics – P&O) grew 1.6% in Q4 2011 and 3.1% for the full year to reach $171.7 billion, according to May 2012 figures from MagnaGlobal. Including...
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Radio Proves a Prime Source of New Music for Listeners
Radio doesn’t just provide its listeners with emotional drivers, it also serves as a primary place for them to find out about new music and artists, finds Jacobs Media in an April 2012 report. The...
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Google Product Search Ranked Top Comparison Shopping Engine in Q1
Google Product Search was the top comparison shopping engine (CSE) in Q1 2012, while Nextag just edged out PriceGrabber for the second spot, says CPC Strategy in a May 2012 report that compares the...
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In-Store Messaging Particularly Influential for Moms
Recent research shows that in-store messaging is influential in driving impulse buys, and new survey data [download page] from SymphonyIRI released in April 2012 indicates that in-store messaging has a...
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Digital Politics | Email on Mobiles | Newspaper Circs | Social & Search
President Barack Obama and Republican candidate Mitt Romney show varying audience patterns when comparing the composition of their website and social media visitors, finds comScore [download page] in...
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Facebook Grows Leading Share of Social Logins
Facebook (45%) was the #1 option in Q1 2012 for social logins among online users who opted to use a social network identity to speed up registration on sites across the web, according to May 2012...
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Internet and Mobile Video Audiences Each Grew by 5M During ’11
TV remains the most popular medium for watching video content, but the number of Americans watching video on the internet and their mobile phones has grown considerably, finds Nielsen [download page]...
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Store Brands Get High Marks for Quality, Innovation
A significant proportion of US consumers believe that store brands are equal to or even better than national brands in several key areas, including ones traditionally seen as national brand...
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Social Media Heightens Customer Service Opportunities, Risks
Consumers who have used social media for customer service are more engaged and vocal in speaking about their experiences than the general population, says American Express in May 2012 survey results....
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Asians, Men, Watch Most Internet Video
Among internet video viewers, Asians spent by far the most time of any race or ethnicity watching video content in Q4 2011, according to [download page] a May 2012 Nielsen report. With a monthly...
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Retail Gets 13% Share of Adults’ Time Away From Home/Work
Time spent at retail locations such as a grocery store, other store, or mall, accounts for 13% of US adults’ time away from home and the workplace, finds the Outdoor Advertising Assocation of America...
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Some Agencies Focusing More on Traditional Media
Digital may be getting most of the buzz these days, but many leading ad agencies aren’t forgetting about the value of traditional media, details STRATA in May 2012 survey results. TV remains the top...
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Text Promotions Drive 1 in 4 to Purchase
Among consumers who have signed up for text alerts from retailers and merchants, 26% say that the information they received has led them to purchase the promoted product in the store, while 25% say...
View ArticleTop 10 Sharing Platforms – April 2012
Source: Shareaholic. Data is based on sharing trends from more than 200,000 publishers who reach more than 270 million people each month, as well as shares from Shareaholic’s browser extensions, which...
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Mobile CTRs Peak in Summer Months for Travel Advertisers
Spring, summer, and holiday months are the best times for advertisers to leverage mobile traffic to travel channels, says Jumptap in a May 2012 report. Looking at traffic and click-through rate (CTR)...
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OOH Advertising Reach Said Outpacing Other Media
Adding out-of-home (OOH) advertising formats to other media can significantly boost a campaign’s reach, says the Outdoor Advertising Association of America (OAAA) in a May 2012 report conducted by the...
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More Than 1 in 3 Mobile Consumers Recently Used a Mobile Wallet
37% of mobile users surveyed in Q1 2012 reported having used a mobile wallet in the previous 90 days, while a further 8% expressed interest in doing so, according to [download page] a JiWire report...
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