Some Agencies Focusing More on Traditional Media

Digital may be getting most of the buzz these days, but many leading ad agencies aren’t forgetting about the value of traditional media, details STRATA in May 2012 survey results. TV remains the top advertising choice for 54% of the respondents (the highest proportion since Q1 2009), more than double the proportion citing digital to be their top medium (24%). And although an impressive 79% of respondents are more focused on digital compared to a year ago, some are also getting more excited about traditional media: 30% are more focused on out-of-home (OOH), with spot TV (26%), radio (25%), and even print (11%) seeing an increased level of attention from a significant proportion of agencies. (more…)