In-Store Messaging Particularly Influential for Moms

Recent research shows that in-store messaging is influential in driving impulse buys, and new survey data [download page] from SymphonyIRI released in April 2012 indicates that in-store messaging has a keen influence on mothers’ brand decisions, too. According to the survey, mothers are more than twice as likely as the general population to say that their brand decisions are influenced by in-store kiosks (with an index score of 235), 68% more likely to be influenced by signs or displays in the store, and 30% more likely to be influenced by an in-store circular. (more…)