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More Social Media News and Research, August 4, 2011
Below are some links to recent research news, studies and lists regarding mobile technology that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
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Many Cell Phone Owners Unprepared for Loss
A high percentage of cell phone owners, particularly those who use the Android platform, are not prepared to act in the event their device is lost, according to data collected by Retrevo in June 2011....
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Older Adults, African-Americans Watch Most TV
Adults 65 and older and African-Americans were the demographic groups who watched the most weekly TV during Q1 2011, according to The Nielsen Company Q1 2011 Cross-Platform Report. Adults 65 and older...
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Facebook Monthly Visitors More than Double MySpace, Twitter Combined
As of May 2011, the number of unique US visitors to Facebook.com was roughly 2.5 times the combined number of unique visitors to MySpace and Twitter.com, according to a July 2011 white paper from...
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Lowe’s Leads in Appliance Satisfaction
Home improvement retailer Lowe’s ranks highest in customer satisfaction with appliance retailers for a second consecutive year, achieving a score of 807 on a 1,000-point scale., compared to an industry...
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Asians Lead in US Cable TV Access
Asians had the highest rate (65%) of US wired cable TV access during Q1 2011, according to The Nielsen Company Q1 2011 Cross-Platform Report. African-Americans closely followed with 63% access, while...
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‘Super Greenies’ are Heavy Online Users
“Super Greenies” (adults who engage in 10 or more environmentally friendly activities on a regular basis) tend to use the internet more heavily than average adults, according to [pdf] an August 2011...
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Entertainment Top Brand Category on Twitter, Facebook
Entertainment is the brand category most followed/liked on both Twitter and Facebook, according to an August 2011 study from Performics and ROI Research. Data from “S-Net, The Impact of Social Media”...
View ArticleTop 10 Automotive-Classifieds Websites – July 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Auto Manufacturer Websites – July 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Broadcast Media Websites – July 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Multi-Platform Mobile-Phone Entertainment Websites – November 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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