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Low Price Top Tablet Feature
Almost half (48%) of US online consumers say that low price is the most important feature in the next tablet computer they buy, according to a June 2011 study from Retrevo. This makes low price 71%...
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Back-to-College Spending Slightly Down
Parents and college students will spend an average of $808.71 this year on back-to-college items, down 3% from $835.73 last year, according to the 2011 Back-to-School survey from the National Retail...
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Home Buyers Less Satisfied
US home buyers indicate they are less satisfied with real estate company services, compared with 2010, while home-seller satisfaction has improved during the same time period, according to the J.D....
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7 in 10 Online Adults Share Videos
As of May 2011, 71% of online adults reported watching videos on a video sharing site such as YouTube or Vimeo, according to data from the Pew Internet & American Life Project. While there is no...
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Time #1 Reason for Shopping Online
A leading 73% of consumers who prefer shopping online do so because it is time saving, according to data from Invesp. This is one-third more than the 55% who say they prefer shopping online because of...
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Median White Wealth Dwarfs Median Minority Wealth
The median wealth of white households is 20 times that of black households and 18 times that of Hispanic households, according to a Pew Research Center analysis of government data from 2009 which was...
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Vehicle Appeal Grows in 2011
Overall vehicle appeal among US consumers has reached an all-time high, with the industry average increasing to 781 on a 1,000-point scale (up from 778 in 2010), according to the J.D. Power and...
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CPG Coupon Redemption Increases
US consumers redeemed 1.75 billion CPG coupons [sign-in page] in the first half of 2011, according to data from NCH Marketing. This represents a 2.9% increase from 1.7 billion CPG coupons redeemed in...
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M-commerce to Hit $119B in ’15
Global m-commerce revenues [pdf] should reach $119 billion in 2015, according to estimates from BitWizards. This represents a figure almost 100 times greater than $1.2 billion recorded in 2009. (more…)
View ArticleMore of This Week’s Research for Marketers, Week Ending July 29, 2011
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
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Average Family will Spend $800 on Back-to-School
The average US family of four plans to spend $800 on back to school purchases this year but two-thirds of U.S. parents (67%) say they will need to make trade-offs to afford these expenses, according to...
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BB&T Beats All Mortgage Comers
BB&T (Branch Banking & Trust) ranks highest in customer satisfaction among primary mortgage servicers for a second consecutive year, according to the J.D. Power and Associates 2011 U.S. Primary...
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Americans are Beer Drinkers and Wine Raisers
Wine virtually ties beer as the top choice when US drinkers are asked whether they most often drink liquor, wine, or beer, according to a July 2011 Gallup poll. Gallup now finds nearly as many US...
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Hulu Viewers Use PC at 2x Rate of Netflix Viewers
Eighty-nine percent of Hulu viewers watch Hulu directly on a PC, slightly more than twice the 42% rate of PC viewing by Netflix viewers, according to data released in August 2011 by The Nielsen...
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LinkedIn Most Popular SocNet for Journalists
LinkedIn is the most popular social network among business journalists, with 92% having a LinkedIn account, according to the 2011 Arketi Web Watch Media Survey released in July 2011. Facebook follows...
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July ’11 Spending Up 9% YOY
Overall self-reported daily US consumer spending in stores, restaurants, gas stations, and online averaged $74 per day in July 2011, up 9% from $68 in July 2010 and 7% from $69 in June 2011, according...
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US Vacationers Dream of Italy
When American adults were asked where they would choose, if they could spend a vacation in any country in the world outside of the US and not have to worry about cost, the country named most often for...
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Contract-based Wireless Customers Happier
Overall customer service satisfaction is much higher among wireless contract-based customers than those who subscribe to prepaid or non-contract service plans, according to the J.D. Power and...
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In-Home Streamers Watch Less TV
Heavy in-home streamers of online content underindex consumption of TV content compared to the average viewer, according to The Nielsen Company Q1 2011 Cross-Platform Report. The trend became more...
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8 in 10 Vacationers Bring Tech Devices
In one more sign of technology thoroughly infiltrating consumers’ daily lives, eight in 10 (81%) US adults said they did or will bring at least one technology device with them on their 2011 summer...
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