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Email Top Virtual Event Driver
Email is overwhelmingly the top driver of virtual event registration, according to an August 2011 survey from MarketingProfs and Trendline Interactive, sponsored by ON24. Data from “The Practicalities...
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Ticket Sites Rise to Top in July
Ticket sites represented the fastest growing category on the web in July 2011, with nearly 26 million people browsing for summer concerts, events and entertainment, marking a 23% increase compared to...
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1 in 5 Smartphone, 4 in 10 Tablet Owners Buy School Basics
Families with school-aged children are using their tablets and their smartphones to help manage their back-to-school shopping tasks, according to a survey conducted by BIGresearch and released today by...
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Air Pollution Top Global Environmental Concern
Concern about climate change/global warming was less pronounced than that about issues such as air and water pollution, water shortages, packaging waste and use of pesticides, according to The Nielsen...
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Economy Lodging, Airline Spend Sees Q2 Lift
US economy lodging and airline spending both saw increases during Q2 2011, according to [pdf] American Express Business Insights. Total individual consumer spending on lodging was flat in the quarter,...
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Promo Email Volume l 10 Key Email Steps l Teen Email Views
The top online retailers sent each of their subscribers 3.2 promotional emails on average during the week ending Aug. 26, 2011, according to the Retail Email Index from the Retail Email Blog. That’s up...
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Mobile App Inventory Dramatically Grows
US mobile app inventory is poised to absorb the equivalent of the entire US internet display advertising spend by the end of this year, according to analysis from Flurry. Mobile app inventory has grown...
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Customer Reviews Affect 6 in 10 Online Shoppers
About six in 10 (59%) online shoppers say user-generated customer product reviews have a significant or good impact on their buying behavior, according to [pdf] a study from the e-tailing group and...
View ArticleTop 10 TV Engagement, Week of Aug. 15-21, 2011
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Aug. 15-21, 2011
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Network Television Programs, Week of Aug. 22, 2011
Source: The Nielsen Company. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into...
View ArticleTop 10 Cable Television Programs, Week of Aug. 22, 2011
Source: The Nielsen Company. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into...
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Amica Leads Homeowner Insurance Providers
Amica Mutual ranks highest for a 10th consecutive year among US homeowners insurance companies and performs particularly well in all five factors that contribute to overall customer satisfaction,...
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Mobile Payment Market to Reach $670B in ’15
The global mobile payment market, consisting of digital and physical goods purchases, near field communications (NFC) and mobile money transfers, will be worth $670 billion in 2015, according to a July...
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Consumers Restrain Dining, Entertainment Spend
US consumers increased year-over-year spending in the quick service restaurant (QSR) vertical during Q2 2011, but otherwise reduced their dining spend compared to Q2 2010, according to [pdf] the...
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1 in 3 Online Consumers Perform Mobile Shopping Research
Approximately one in three online US consumers have performed one of several mobile shopping research activities in the past three months, according to [pdf] a study from the e-tailing group and...
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Transaction Size Boosts Luxury Jewelry, Fashion, Dept. Store Spend
Despite shrinking transaction volume, growing transaction size increased year-over-year spend in the luxury jewelry, apparel/accessories, and department store sectors during Q2 2011, according to [pdf]...
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August Promotional Email Volume Up 11% YOY
The top online retailers sent each of their subscribers 3.2 promotional emails on average during the week ending September 2, 2011 (last week of August), according to Chad White, research director at...
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Mobile Video Callers to Reach 135M in ’16
The global market for mobile video calling will grow to 134.6 million people worldwide by 2016, according to an August 2011 white paper from Juniper Research. As detailed in “mVoice, mVideo, mVoIP,”...
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3 in 10 US Adults Use Mobile, Social Location-based Services
Almost three in 10 (28%) US adults use mobile or social location-based services of some kind, according to [pdf] a September 2011 study from the Pew Research Center’s Internet & American Life...
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