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Mature LA and Young NY Consumers Spend on Fashion
Mature consumers in Los Angeles and young consumers in New York City increased their year-over-year fashion spending in Q2 2011, according to [pdf] a study from American Express Business Insights. Data...
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Mobile Holidays l SMB Mobile Marketing l Smartphone Share
Greater than 33% of both smartphone and tablet shoppers plan to start their holiday shopping this year before Thanksgiving, according to projections from Google. The search provider also says many...
View Article‘Real World’ Retailing Ready for Renaissance
Despite predictions of gloom for “real world” retailing by many industry experts, brick-and-mortar shopping is actually set for a renaissance of interest and participation, according to consumer trends...
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Longer Search Queries Increase
Longer search queries, those averaging six to eight words or more, each increased 3% from June 2011 to July 2011, according to data from Experian Hitwise. Meanwhile, five-word searches grew 2%...
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7 in 10 Q2 Business Emails Marketing Messages
About seven in 10 (69.8%) business emails sent via the Epsilon Dream platform during Q2 2011 were marketing messages, according to data from Epsion and the Email Experience Council. Data from “Q2 2011...
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Consumer Spending Dips M-O-M in August
Overall self-reported daily US consumer spending in stores, restaurants, gas stations, and online averaged $68 per day in August 2011, down 8% from $74 in July 2011, according to Gallup data. Spending...
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Playing in Midwest, on Teams with Buzz Aids QB Marketability
Playing for an NFL team that is based in the Midwest and/or generating a lot of its own internet buzz are two major indicators of a quarterback’s marketability, according to September 2011 findings...
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1 in 5 US Adults Smokes
In 2010, an estimated 19.3% (45.3 million) of US adults were current cigarette smokers; of these, 78.2% (35.4 million) smoked every day, and 21.8% (9.9 million) smoked some days, according to data...
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Apple, Samsung Top Smartphone, Handset Rankings
Apple ranks highest among manufacturers of smartphones in customer satisfaction and Samsung ranks highest in overall customer satisfaction with traditional handsets, according to the J.D. Power and...
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Microbloggers Promote Infographics
Judging by the overwhelming distribution of online mentions of the term “infographic” during the past year on microblogs, microbloggers appear to be their biggest fans/promoters, according to September...
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Cybercrime Hits 431M Web Users
Cybercrime has been pervasive in the past year, hitting 431 million web users worldwide in the past year, according to [pdf] a September 2011 study from Norton by Symantec and StrategyOne. Data from...
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Search Engines Leading Online News Sources
Among all internet users, search engine sites were the most popular place to look for news about a story or topic, with 21% citing Google and 14% citing Yahoo, according to data released in September...
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86% of Smartphone Owners Text
Close to nine in 10 (86%) US smartphone owners engage in text messaging/SMS, according to a white paper from the Mobile Marketing Association. Results from “A Brand Marketer’s Guide to the Mobile Web...
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Cable News at Front of Consumer Minds
Despite the growth of internet news, it is clear that TV news outlets, specifically cable news outlets, are central to people’s impressions of the news media, according to data released in September...
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Tablet Trends l Mobile SocNets l Android Share
Google Mobile data shows that during the workday, mobile users are searching from their computers and use their smartphones steadily throughout the day, with a notable spike in tablet search activity...
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Bing Outperforms Search Rivals
The Bing search engine significantly outperformed Google, Yahoo and AOL in terms of month-over-month and year-over-year US core search share and query volume growth in August 2011, according to Compete...
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Online Ad Revenues Up 23% in H1 ’11
Internet ad revenues rose 23.2% to a record $14.9 billion in the first half of 2011, according to figures released in September 2011 by the Interactive Advertising Bureau (IAB) and...
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Corporate Sites Most Effective Online B2B Lead Gen Tool
Although four in 10 (41%) B2B marketing/IT professionals say personal connections and referrals are their top lead source, corporate websites (23%) are the clear leader in online lead generation,...
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Economic Pessimism l Vehicle Sales l Men Buy Jewelry
Economic pessimism among US consumers continues, according to a September 2011 Harris Poll. Forty-five percent think the economy will stay the same, 34% believe it will get worse and 21% think it will...
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Lead Quality Biggest B2B Site KPI
Most businesses assess the overall effectiveness of their company’s website by the quality of the leads it yields, according to [landing page] a study released in September 2011 by Demandbase. Results...
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